Bearded Mentor

Strata Managers’ Secret Weapon. Blog 004

July 15, 20257 min read

“Relationships aren’t just nice to have—they’re the glue that holds this business together.” - The Bearded Mentor

Beard Trimmings: Strata Managers’ Secret Weapon

FREE Download - The Bearded Mentor's Top 10 Tips for Strata Managers at beardedmentor.com  
 
I didn’t become a strata manager to feel like a lone wolf battling endless conflicts—I wanted to create a thriving business that brought people together and solved problems with a smile. I pictured myself shaking hands with happy owners, collaborating with reliable contractors, and building a network that made my job easier, not harder. I thought I’d be the guy everyone turned to, the one with a solid crew and a reputation that opened doors. But too often, I found myself isolated—fighting fires solo, losing clients over petty disputes, and scrambling to find help when I needed it most, all while wondering why it felt so uphill. The secret? It’s all about building relationships. That’s the shift that took me from frustration to flourishing, from solo struggles to a supported success. Let me break it down for you and share how I turned my early oversights into a game-changing strategy you can use to sidestep the loneliness I fell into.
 

The Point: Build Relationships


Beard's Bright Spark 

Building relationships is the secret sauce that makes a strata manager unstoppable—it’s the heartbeat of this gig. When I started out, I figured it was all about the properties—fix the leaks, chase the levies, call it a day, and cash the check. Boy, was I off the mark. It’s the people—owners, tenants, contractors, my crew—that drive this business, and I learned that lesson through some rough, humbling patches that I wouldn’t wish on anyone.

Frizzy Fiasco 

Without relationships, I was a one-man wrecking crew—stuck in a tangle of mistrust and missed chances that piled up fast. Picture this: I’m facing an owner who’s livid about a late repair, and I’ve got no goodwill to fall back on—just a string of curt emails that’s fueled the fire and left us both fuming. Early on, I lost a client because I didn’t bother to connect beyond the basics—they felt like a number, not a partner, so they bailed without a second thought. Contractors were a nightmare too—I’d dial up strangers from the web, get half-baked work, and spend days hounding them to finish what they started. My team barely knew me—I was too caught up “managing” to care, so they’d jump ship when the pressure hit, leaving me high and dry. One disaster stands out: a flooded basement needed a quick fix, but I had no one I could trust to call—I was clueless about who to turn to. I ended up overpaying a rush-job plumber who did a shoddy patch, and the owners still tore me apart at the next meeting. I was alone, drowning in my own mess, and it was my own fault for not reaching out sooner. Sound familiar? Thinking you can tough it out solo, only to crash when the chips are down and there’s no one to catch you?

I’d cringe every time my phone rang—every “VJ, where’s my fix?” or “Why’s this late?”—because I had no one in my corner to lean on. I lost a good committee chair’s respect after I brushed him off once too often—no rapport, no second chances, just a cold shoulder I’d earned. I even missed out on a big contract because I didn’t know the right people—word of mouth passed me by. Without relationships, everything was a slog, and I was running on fumes, one step from throwing in the towel.


Styling the Strands 

Here’s how building relationships turned it around for me: I started putting people first, and it was a game-changer that rebuilt my world. After those early stumbles, I knew I couldn’t keep flying solo—I was too tired, too beaten down. I began with owners—showing up at meetings not just to talk, but to hear them out, really hear them. I’d ask, “What’s bugging you most?” and then deliver, no excuses. One guy went from hating my guts to singing my praises after I sorted his noisy gate—just five minutes of listening turned him around, and he started telling his mates about me. Then I tackled contractors—I found a solid plumber who’d done me a solid once, asked him who he’d vouch for, and built a tight crew from there. I’d swing by with a coffee, shoot the breeze about their weekend, and soon they’d bump my jobs to the top of their list—loyalty goes both ways. My team got the love too—I kicked off weekly huddles, shared my goals, got their take, even asked about their families. They stuck around and started owning their roles, picking up slack I didn’t have to carry. That flooded basement? Now I’ve got a mate who’d pick up my midnight call—no sweat, just solutions, and a job well done.

Give it a shot: next meeting, chat up one owner—find out their gripe and fix it, quick and clean. Then, take your best contractor out for a quick bite and make them your go-to—build that bridge. I wish I’d started earlier—those lost clients could’ve been allies with a bit of effort, and I’d have saved myself some gray hairs. Pro tip: I keep a “connection card”—names, likes, last convo—it’s my secret to staying tight with folks, like a Rolodex for relationships. Another move: send a quick “thanks” note after a job—takes two minutes, builds trust for years. Don’t sleep on this like I did—relationships are your safety net, your superpower, and they’re simpler to grow than you’d guess once you start.

 


Plush Beard Perks 

That means I got loyalty, leverage, and a business that sings—rewards that rewrote my story and then some. With relationships, owners stay put—they know I’m in their corner, so they shrug off minor hiccups instead of bolting. My contractor squad’s a dream—I ring, they roll, and jobs get done fast and right, no haggling. Last month, a storm trashed a roof, and my electrician was there before I asked—saved me a pile of cash and grief, plus a glowing review from the owners. My team’s rock-solid too—they’ve got my back because I’ve got theirs, so I don’t micromanage anymore; they just get it done. I’ve piled on clients since—people talk, and I’m the guy they trust, not some distant suit who doesn’t pick up the phone. One owner even hooked me up with a new complex, saying, “VJ’s the real deal—he gets us.” That’s a far cry from my lonely days, and it feels like a million bucks. My stress? Way down—I’m not carrying it all anymore; I’ve got a village.

The big win? Relationships future-proof my gig and my life. If I cash out someday, a buyer wants a business with happy clients and a killer network—not a one-man show that collapses without me. Last week, I took a day off—didn’t touch my phone once, first time in years. My people—owners, team, contractors—kept it rolling, all because I’d built those ties over coffee and care. I even got a “how’s it going?” text from a client that day—just checking in, no crisis. That’s the perk of relationships—less grind, more gains, and a business that’s bulletproof, all because I stopped lone-wolfing it and started linking up. You can have that too—more allies, fewer enemies, and a setup that lifts you up instead of wearing you down.


 

Conclusion Trimmings
 
I don’t have to fight every battle solo anymore—and neither do you. With relationships, I can create a thriving business that solves problems. My book dives deeper into this in “Chapter 4: I Didn’t Build Relationships.” Want more? Grab 10 Things I Wish I Knew Before I Became a Strata Manager to unlock the full strategy. Take the first step today—your success and support network depend on it!

Available on Amazon now.

strata management book

 

VJ Chhagan, The Bearded Mentor. Be a fast follower.
Global Leader in Strata and Community Management. Speaker | Trainer | Author

The Bearded Mentor

VJ Chhagan, The Bearded Mentor. Be a fast follower. Global Leader in Strata and Community Management. Speaker | Trainer | Author

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